Principles of Entrepreneurship (ENT530): Social Media Portfolio: TheManis Bites’ / Aimi Zafirah Ibrahim

• Main Author: Ibrahim, Aimi Zafirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Facebook; Melaka; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/52262/1/52262.pdf; https://ir.uitm.edu.my/id/eprint/52262/

Baked sweets are known as cookies. Most cookies are baked until crisp or just long enough to keep their softness, while some cookies are not baked at all. Cookies can be made in a variety of ways and with a range of ingredients, the same goes for TheManis Bites’ cookies. Nowadays, social media is a great marketing and the most popular medium for online businesses is by using Facebook. On that platform, TheManis Bites serve the customers the perfect addition to other delicious treats and these freshly baked handmade cookies are tasted fabulous. As a result of the outbreak, cookies consumption has increased, as more individuals are dining at home due to travel restrictions. Because customer happiness is one of the most important indicators of consumer buy intentions and loyalty, TheManis Bites provide the best for the customers. As a result, the target market is individuals who like delicious cookies at an affordable price. Sustaining expansion requires a robust operational foundation to minimise the risks to the businesses over time. So, by using TheManis Bites' Facebook as one of the strategies to expand the business and with the presence of this Facebook, we hope that it will become a tremendous success for the whole of the business.