Principles of Entrepreneurship (ENT530): Social Media Portfolio: Delila Fashion Style / Dzulaikha Dzahar

• Main Author: Dzahar, Dzulaikha
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Clothing trade; Facebook; Melaka; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/52257/1/52257.pdf; https://ir.uitm.edu.my/id/eprint/52257/

This business is named as Delila Fashion Style with a slogan ‘Simple yet Fashionable’ and owned by Dzulaikha binti Dzahar. She is currently a student of Bachelor Science (hons.) in Tourism Management. Due to the current Covid-19 pandemic, she and her high school classmates are now trying to earn a living while still on online distance learning. So, they came up with the idea and decided to create a partnership business called Delila Fashion Style via using an online platform. Since many women seeking comfort in their clothing, they chose to produce something that looked simple and comfy yet is well-liked by all people which is Muslimah Blouse. They also tried to identify what type of cloth material is most comfortable for all women out there to wear and they have also managed to perform surveys with people of different ages and weights to confirm the accuracy of their observations. Delila Fashion Style are come with a variety of blouses such as Luna Blouse, Ratu Balqis Blouse, Qalam Blouse, Amna Blouse and Maryam Blouse. These blouses have received many positive feedbacks from their regular customer and their business also got an encouragement and supports from many people including their family and friends.