Lapter / Nur Fatihah Meli

• Main Authors: Meli, Nur Fatihah, Abdul Latif, Nur Adilah, Amirrudin, Afiqah Rahah
• Format: Entrepreneurship Project
• Language: English
• Published: 2017
• Subjects: Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/52250/1/52250.pdf; https://ir.uitm.edu.my/id/eprint/52250/

This report aims to inform the readers about the New Product Development. The team has decided to develop the 'Lapter", a laptop combined with printer. The objective of this product development is to produce a convenient, easy to use and inexpensive method of printing alternative for users. The stages in developing the device includes idea generation, idea screening and market survey. During the idea generation stage, the team observed that the regularity of printing service usage by students and academic staffs in Universiti Teknologi MARA(UiTM) Shah Alam's is high. For idea screening stage, the team has decided to choose the idea of producing a laptop that is combined with a printer called 'Lapter'. From the market survey, correspondents are showing positive feedback on the development of this device. For concept testing, correspondents are asked on the relevancy and practicality of the device. Their opinions, impressions and purchase intention are take into consideration in developing the device. The process then continued to the test marketing stage, where the prototype of the device will be tested among students and academic staffs in UiTM Shah Alam. The process will be carried out for a month with a total of 16 correspondents to determine whether the device is functioning properly or not.