Entrepreneurship : Donuts’ Garden / Megat Nazman Alam Wan Zainal Alam ... [et al.]

• Main Authors: Wan Zainal Alam, Megat Nazman Alam, Rohim, Hermi Samysul, Aripin, Mohd. Radhi, Mokhtar, Hasfizullah
• Format: Entrepreneurship Project
• Language: English
• Published: 2002
• Subjects: Entrepreneurship. Risk and uncertainty; Entrepreneurship. Property; Management. Industrial Management; Planning. Business planning. Strategic planning; Social aspects. Social marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/52054/1/52054.pdf; https://ir.uitm.edu.my/id/eprint/52054/

As we are going to run a business, focusing in junk foods or snacks, we have to use an appropriate name to attract the customers’ eyes. After taking the consideration of the customers’ attraction, we made our decision to name our business as Donuts’ Garden. At Donuts’ Garden, we produce and sell varieties of doughnuts take place in Banda Hilir, Melaka. The date of commencement of our business was on the 1st of December 2001. Our business is not limited on just certain level of consumers, but on all level of consumers. The great demands and less of exposure in Melaka are the two factors influencing the choice of our business