ENT 530: Nais'aa Scarf / Shahira Sazwani Shaharuddin … [et al.]

• Main Authors: Shaharuddin, Shahira Sazwani, Azahar, Nur Afifin, Juaini, Nurul Nasreen, Mazli, Nur llya Melissa, Zainal Abidin, Nur Hanis Amira, Md Sa'aid, Nur NadziatuI 'Aifah
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: Planning. Business planning. Strategic planning; Business
• Online Access: https://ir.uitm.edu.my/id/eprint/51745/1/51745.pdf; https://ir.uitm.edu.my/id/eprint/51745/

Nais'aa Scarf Sdn.Bhd offers clothing products and providing the variety scarf, that the gives high satisfaction of women. Our clients is customers identifying as middle and low class who want consume product with affordable price of product. We also targeting busiest workers because we have design a good quality materials that do not need women to ironing. Nais'aa Scarf offers an instants shawl that give beautiful of covering the women head. Kampung Baru,Kuala Lumpur is an area that many people especially Muslim Malay, it will cause demand of scarf is rise over. While there are currently many businesses like us in Kuala Lumpur, but we only business have special offers and more affordable. Nais'aa Scarf Sdn. Bhd. marketing strategy is to emphasize the quality and price of our products and services. We offer the affordable price because many people in Kampung Baru is medium income family. Thus, we develop marketing strategy that gives attraction to come our shop especially medium people. The management of Nais'aa Scarf Sdn. Bhd. consists of 6 lead workers is Shahira Sazwani, Nur Afifin, Nurul Nasreen, Nur llya Melissa, Nur Hanis Amira and Nur Nadziatul 'Aifah. Our workers has extensive experience in finance, businesses, sales and accounting while Nasreen is the only worker who has experience working in clothing industry at BAWAL EXCLUSIVE. Six partners will be take role responsibilities together instead different duties and portfolio of partners. We have a service and products commitments plan to aggressively build our brand through newspaper, ads and signboard. Nais'aa Scarf will surely be a favourite appeal to customers throughout the Kuala Lumpur especially Kampung Baru area.