Entrepreneurship : Tradisi Warisan / Nur Syazana Ahmad Alimi ... [et al.]

• Main Authors: Ahmad Alimi, Nur Syazana, Ma’amor, Nurul Hani, Mat Jasoh, Nur Azima, Mohd Jamil, Nursyazwani
• Format: Entrepreneurship Project
• Language: English
• Published: 2008
• Subjects: Malaysia; Terengganu (Malaysia); Labor. Work. Working class; Economic development
• Online Access: https://ir.uitm.edu.my/id/eprint/51737/1/51737.pdf; https://ir.uitm.edu.my/id/eprint/51737/

Our company has been named by Tradisi Warisan Sdn. Bhd. The nature of our business is manufacture and distributes Terengganu traditional foods that are ‘Satar and Otak-otak’. The location of our company is at the Kampung Geliga, Kemaman. We rent the premise and our address is No. 1860-2, Warong Aziz Satar, Jin Kuala Kemaman, Kampung Geliga, 24000 Chukai, Kemaman, Terengganu Darul Iman. In manufacturer strategy, our company attract more customer by adds attractive accessories and put the striking color at our company such as yellow. In the price strategy, we offer the customers with free gift of Satar and Otak-otak when they by it above than RM50 We have 12 manpower planning consists of General Manager, Finance Manager, Operation Manager, Sales Manager, Sales Boys, Wrap/Grill person and maker person. Each position in manpower planning has their own main tasks. The objectives of the company are to establish an internal standard production for traditional food (Satar and Ota-otak) product in Malaysia. We also want to sell at least half of the foods within a day of operation and want to indentify and overcome any factors that can support the operation, quality and quantity of the products.