ENT600: Blueprint outline (absolute thermos) / Ahmad Syahirr Syah Mohd Zaini … [et al.]

• Main Authors: Mohd Zaini, Ahmad Syahirr Syah, Abdul Halim, Fatin Hazirah, Mamnor, Maria Atirrah, Abdul Razak, Muhammad Iqbal, Abdul Majid, Nur Miza Aqilah
• Format: Entrepreneurship Project
• Language: English
• Published: 2017
• Subjects: Planning. Business planning. Strategic planning; Business analysts; Business
• Online Access: https://ir.uitm.edu.my/id/eprint/51679/1/51679.pdf; https://ir.uitm.edu.my/id/eprint/51679/

After initial observation towards the usage of take away cup in cafe "or coffee shop, the team has invented the improvised version of the existing thermos flask. The product is Absolute Thermos. Nowadays, consumers are not conscious on the temperature of their drink especially a hot drink; therefore they keep burning their tongue and hurting themselves when trying to take a sip of it. Furthermore, consumers are also unable to enjoy their hot drink when it becomes cold. This product is suitable for consumers of all age.