Zuellig Pharma Sdn Bhd / Elda Fira Shahirah Abdul Razak, Farah Ainna Rozmi ... [et al.]

• Main Authors: Abdul Razak, Elda Fira Shahirah, Rozmi, Farah Ainna, Mohamad, Hanita, Salleh, Nur Shahfatin, Mat Sukri, Nurul Nazirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/51654/1/51654.pdf; https://ir.uitm.edu.my/id/eprint/51654/

This report is focus on a case study of the company that the team choose which is Zuellig Pharma (M) Sdn Bhd. Zuellig Pharma has been recognized around Asia. Their company is located in Malaysia, Thailand and Singapore. Their strategic business location enable them to connect with their consumers easily. This is one of their marketing strategy in order to expand their business in Pharmaceutical industry. They provide excellent distribution, digital and commercial services to support the growing healthcare needs in this region. They produced medicines and supply medical equipment for customers.