New product development : Go rider (smart apps) / Cik Mohamad Zafri Che Sabudin ...[et al.]

• Main Authors: Che Sabudin, Cik Mohamad Zafri, Zulkafli, Muhammad Nazmi, Abdullah, Azrul H'akimi, Hashim, Mohamad Hasif, Hashim, Addam
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Small business. Medium-sized business; Management. Industrial Management; Planning. Business planning. Strategic planning; Business
• Online Access: https://ir.uitm.edu.my/id/eprint/51645/1/51645.pdf; https://ir.uitm.edu.my/id/eprint/51645/

The name of the innovation: Go Rider Apps • The innovation is an applications (apps) that providing transport services via motorcycle • Serves as an easy online booking of motorcycle transport services. The purpose of the innovation is to :- • Provide convenience transport services • Provide fast transport services • Alleviate traffic jams by travelling via motorcycle • Effective methods of transport passenger and goods The target market :- • Urban community in Klang Valley How the idea was derived :- • Problems of traffic jams due to increasing amount of cars on the road • Reduce time on the road • Arrive at destination on time