ENT 600 : Popular bookstore / Izzah Nur Zulaikha Muharram Rachman Masjhur, Fathin Najiha Aminuddin and Wan Ahmad Furqaan Wan Burhanuddin

• Main Authors: Muharram Rachman Masjhur, Izzah Nur Zulaikha, Aminuddin, Fathin Najiha, Wan Burhanuddin, Wan Ahmad Furqaan
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: Management. Industrial Management; Planning. Business planning. Strategic planning; Project management; Business
• Online Access: https://ir.uitm.edu.my/id/eprint/51581/1/51581.pdf; https://ir.uitm.edu.my/id/eprint/51581/

This case study was designed to examine problems that contain a real or hypothetical situation that also includes the difficulties POPULAR bookstore might encounter over the years. The finding draws attention to the fact that problems in POPULAR bookstore show some major and minor problem. Firstly the major problem for POPULAR bookstore s that less books are being sold nationwide compared to what it have sold in the past. Next, in this day and age, there are less reading habits in people as reading is not really promoted to be a constant habitual behavior. Also, POPULAR bookstore faces huge competition from other companies in terms of products, membership card and many others. Further observation shows that selections of new releases at POPULAR bookstore are limited as it primarily focuses on well-known publishers instead of local ones. Lastly, a decline in the sale of books is due to customers preferring an e-book rather than a physical one. In conclusion, this case study will be evaluating this range and concludes that it would be an ideal candidate to meet the challenge presented by the market and could satisfy the new consumer trend.