ENT 600 : New product development : Mobile holographic optical device / Fathin Najiha Aminuddin, Izzah Nur Zulaikha Muharram Rachman Masjhur and Wan Ahmad Furqaan Wan Burhanuddin

• Main Authors: Aminuddin, Fathin Najiha, Muharram Rachman Masjhur, Izzah Nur Zulaikha, Wan Burhanuddin, Wan Ahmad Furqaan
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: Project management; Business; Branding (Marketing)
• Online Access: https://ir.uitm.edu.my/id/eprint/51578/1/51578.pdf; https://ir.uitm.edu.my/id/eprint/51578/

The team is developing a mobile holographic optical device, a small and portable device that is made up of modifications of complex digital and optics machinery to project a hologram in 3- dimension. It is designed to project faces, buildings, maps and videos to make it much easier for consumers to see. The idea is generated based on Yuri Denis yuk who first invented a white-light reflection hologram which was the first hologram that could be viewed under the light in 1962. His findings inspired us to modify it to something that could be used in our everyday life, hence the mobile holographic optical device or MHOD for short. As people nowadays prefer convenience and affordable products, this device fits the bill as it is small, light and easy to use. A product concept testing with a survey conducted among a few students shows that when this device is available on the market, this device is convenient everywhere and for everyone. The device will be tested by randomly selecting beta testers and once it is completed and perfected, it will be ready to test in the market.