Fresh Premium Fruits / Mas Azmira Mat Salleh

• Main Author: MAT SALLEH, MAS AZMIRA
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/51412/1/51412.pdf; https://ir.uitm.edu.my/id/eprint/51412/

Entrepreneurship is an area that is now an important aspect in ensuring the survival of students throughout Malaysia. Based on uncertain economic conditions around the world today, entrepreneurial aspects need to be embedded in all potential IPTA / IPTS graduates to ensure that university graduates can be free and not only expect steady income earning to become increasingly difficult. Graduates must be given positive and competitive self-esteem, always eager to try and be willing to risk. Entrepreneurship is a field that needs to be nurtured up to their level and graduates themselves become synonymous with entrepreneurial activities. Through these project students are able to practice entrepreneurial knowledge that they have learned theoretically in the classroom and practical entrepreneurship experienced in the workplace. Through the small business experience of doing business themselves can build confidence in the students and dare to deal with customers. Facebook social media is a training student to devise strategies that can be carried out to outline sales when they graduate from the university. Through this, students can also study the intricacies of business in a practical way and express themselves as an entrepreneur. The collaborative aspect of teamwork can also be nurtured from every student when requiring support from a business partner in ensuring that business arrangements run smoothly and perfectly. This will indirectly generate credible graduates in the future.