Case Study : Samasa Garment / Irdina Syakirah Suhaimi

• Main Author: Suhaimi, Irdina Syakirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Success in business. Performance; Clothing manufacture; Clothing trade
• Online Access: https://ir.uitm.edu.my/id/eprint/51375/1/51375.pdf; https://ir.uitm.edu.my/id/eprint/51375/

I have chosen Samasa Garment Company for the case study. This company is known as a company or business that sells and produces batik fabric that nowadays has become a new trend in fashion. In these times, batik fabric is not only used for special occasions but also for daily wear. Next, the owner’s name is Che Mazru Suhaidi bin Che Mat. He is one of the family members of an old company which is known as Samasa Batek Sdn. Bhd. Samasa Garment is a new generation company that was built based on the old company, Samasa Batek Sdn. Bhd. The boutique of this company, Samasa Garment is located in Kota Bharu, Kelantan. Unfortunately, currently, the pandemic Covid-19 is widespread, and all people cannot across the region. For this reason, I can only communicate with the owner through media social and virtually such as WhatsApp, call and video call. In order to make sure I got all the information about the company background, entrepreneur profile and also the owner’s characteristic or entrepreneurial competencies, I can only ask the owner, Encik Mazru through social media or calls from time to time. In addition, for entrepreneurial competencies I also give my own opinion, which depends on what I know and what I have also seen through all the feedback from customers from Samasa Garment’s social media. Indeed, from my own observation and explanation from the owner, his characteristic or entrepreneurial competencies are seeing and acts on opportunities, concern for high quality of work, persuasion, systematic planning and lastly, self-confidence. I also asked the owner for observation and analysis of that SWOT or strengths, weaknesses, opportunities, and threats based on Samasa Garment company.