Case Study : Rozaimi Optometrist / Nursyafina Mohd Shakeri

• Main Author: Mohd Shakeri, Nursyafina
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Success in business. Performance; Consumer satisfaction; Optometry. Opticians. Eyeglasses; Eyeglasses. Lenses
• Online Access: https://ir.uitm.edu.my/id/eprint/51319/1/51319.pdf; https://ir.uitm.edu.my/id/eprint/51319/

Rozaimi Optometrist is the company that I choose to investigate and gain information for accomplished the goal of case study of ENT300. This company was owned by Mohd Rozaimi bin Razali. However, I have interviewed manager one of the branches at Tanah Merah Kelantan. The person who I am contact is Ms.Noraini Mustaffa. According to her Rozaimi Optometrist SDN. BHD. is a company registered with Suruhanjaya Syarikat Malaysia and has issued with the registration number 615131-P for its business operation. As you could see, I could not interview the manager by person because of the pandemic that has been occurred almost two years and it was restricted to do so, then I decided to gain information about the Rozaimi Optometrist Company by contact Ms.Noraini via Whatsapp as our main chatting place to communicate. Gladly, she has no issue about the informal interview and very open to answer my questions about the company. Below are some of the questions I asks from her: - • What kind of challenges this company had to encounter? • How much annual sales amount do you receive? • Do you gain more or lose more related to profit? • What kind of services that available there? Basically, even though during this pandemic season, they still open the store for their customer. Their customer could walk in and do the eye examination as needed. Yet, they follow all the government rules of social distancing among the customer that come to the store. Additionally, all the characteristic and the competencies for this case study I will explain more and detail about them. As we all know before starts a business, Business Model Canvas (BMC) is significant for those who wanted to open any type of businesses. Next, is SWOT analysis. SWOT analysis is an organization’s that stand for Strengths(S), Weakness(W), Opportunity(O) and Threats(T). SWOT will enable the company to develop strategies which is maximize strengths and capitalize upon opportunity. • SW – Internal environment which is a controllable element inside the company. • OT – External environment which an element outside the company that cannot to control.