ENT 600 : Modeville / Fatin Nadia Dzulkifli

• Main Author: Dzulkifli, Fatin Nadia
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: Small business. Medium-sized business; Planning. Business planning. Strategic planning; Business
• Online Access: https://ir.uitm.edu.my/id/eprint/51261/1/51261.pdf; https://ir.uitm.edu.my/id/eprint/51261/

Modeville, is a business that can be categorized as Small Medium Enterprise (SME) which are selling local cosmetic products for every woman out there especially for career women. My main target was a career woman because I know that every working woman want to look beautiful for their daily makeup look. Even though they are busy with their working schedule, but I strongly believe that they want to look beautiful and feel comfortable with their appearance. Not to forget, other than career woman I also recommended this product for all like housewife or university students because my products price is cheaper compare than other local brand. WE PROVIDE AFFORDABLE PRICE FOR ALL. My goal is to make this products equivalent to international brand. Through the long term observation, I had planned to set up this business because I can see wider prospect in this sector for the future. In addition, I also discover that people especially woman are desire to look beautiful and confident in their daily appearance but of course with the products they are afford to buy. Apart from that, I have been observed that there are fewer competitors that involves in this products line. Taking challenge from this issue, I will try beating them by providing a good quality and affordable price for all public. Since my business is listed as a new business in the market, it is clear that there are many aspects that we need to analyse and solving issues so that my business is able to compete in the market as there are many people that involved in this business now. The final that I can conclude, I hope that Modeville can be well-known business throughout the nations and able to provide a good services and products from time to time. I also believe that the demand of this products will increase every year as the increase in number of woman in the world.