ENT530 : Kitchen Kraft Cafe / Muhammad Saifuddin Zulkernin ... [et al.]

• Main Authors: Zulkernin, Muhammad Saifuddin, Aziz, Mohamad Azim, Asanai, Muhammad Firdaus, Rusdi, Mohd Afif Akmal
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Small business. Medium-sized business; Food industry and trade. Halal food industry. Certification
• Online Access: https://ir.uitm.edu.my/id/eprint/51240/1/51240.pdf; https://ir.uitm.edu.my/id/eprint/51240/

In this company analysis, we choose Kitchen Kraft Sdn Bhd as our case to be studied. The study are done to identify and determine the management and flow of the company. This study also is done to identify the way they overcome their customer and business problem. At the beginning, we conducted an interview with one of the staff that work at the Kitchen Kraft Sdn Bhd. The information obtained include the background of the cafe, organizational structure, products, technology used and the service provided. We also get the information regarding to their target market, financial and the strategy marketing of the cafe.