ETR 300 : Harmony Music Centre / Tengku Azmeer Tengku Azli ... [et al.]

• Main Authors: Tengku Azli, Tengku Azmeer, Osman, Ishan, Saiful Ridzwan, Saiful Azli, Sarippudin, Shamsul Bakhtiar
• Format: Entrepreneurship Project
• Language: English
• Published: 2002
• Subjects: Planning. Business planning. Strategic planning; Service industries
• Online Access: https://ir.uitm.edu.my/id/eprint/51022/1/51022.pdf; https://ir.uitm.edu.my/id/eprint/51022/

The ideas to open the musical centre started when we met together after finished our courses at U iTM. We have decided to operate a centre where customers can buy, play, rent and learn musical instruments there. Then after a few months, we form a business that was called HARMONY MUSIC CENTRE. There are a lot of potential businesses m Malaysia that an entrepreneur can enter. In order to plan a business proposal, we have list down all interesting and potential business, which has good future to enter. But after making an analyzing and surveying, we have decided to choose a business that focused on music because all of our partnership are interested in music and we believed that the business has a bright opportunity for us, as there are less Malay entrepreneurs involve in this field. To be successful entrepreneur, one must take and implement the risks that occur. We dare to take the risk because we can see the advantages in doing this kind of business such as the needs of the youth to the musical instruments. Our management has a clear idea of what our customers want or expect from us. These types of anticipation are helpful in building customers satisfaction and loyalty. And, it is certainly a good strategy for beating the competition or retaining our competitiveness. Our mission is to become the leading musical centre in Sungai Petani.