Case Study : Suzara Sulaiman Enterprise / Hazibah Mohd Nasir

• Main Author: Mohd Nasir, Hazibah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Success in business. Performance; Success in business; Social aspects. Social marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/50844/1/50844.pdf; https://ir.uitm.edu.my/id/eprint/50844/

The original purpose in this case study is to make the students for identify the one entrepreneur and to know about the real activity for business. In addition, in this case study also is to collect more information as possible about the entrepreneur and to know more about the competencies that needed in the business. So, for this case study, I have made research based on the company that I choose and I go directly to interview the company to know more information about the company background, history, and the products they make. I have chosen SUZARA SULAIMAN ENTERPRISE as my case study topic because the company is one of the successful serunding company in Kelantan and of course their serunding is delicious and the price is affordable. Besides that, the reason I choose this company also because the located is near my house and I can go easily. So, I have done made research about this company. First and foremost, I will start my case study with briefly give information about the introduction about the entrepreneur and the business profile of SUZARA SULAIMAN ENTERPRISE. The company “SUZARA SULAIMAN ENTERPRISE” have many the entrepreneurial characteristics with make their business become more successful and many people know about this company. For example, the characteristic that they have in this company such as initiative, sees and acts on opportunities, persistence, concern for high quality of work, efficiency orientation and systematic planning. All the competencies are really important because it can make the company can be more efficient, growth well and can attract more customers. So, I hope this case study will giving all the ideas that I have done for this research.