A study on the target audience acceptance towards Tun Haji Mohd Fuad Stephens Borneo Research Library (THMFSBRL) / Putri Najiehah Abdul Bakrin
According to Sowole ( 1995), users are described as the reason for existence of the library. However, the existing libraries is meaningless if none of the users patronize the library. Therefore, this study seeks to identify the causes that contribute to the fluctuation number of visitors which could...
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2014
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my.uitm.ir.505472021-09-20T04:53:09Z https://ir.uitm.edu.my/id/eprint/50547/ A study on the target audience acceptance towards Tun Haji Mohd Fuad Stephens Borneo Research Library (THMFSBRL) / Putri Najiehah Abdul Bakrin Abdul Bakrin, Putri Najiehah Collections University and college. Academic libraries Academic libraries The collections. The books According to Sowole ( 1995), users are described as the reason for existence of the library. However, the existing libraries is meaningless if none of the users patronize the library. Therefore, this study seeks to identify the causes that contribute to the fluctuation number of visitors which could affect the target audience acceptance towards Tun Haji Mohd Fuad Stephens Borneo Research Library (THMFSBRL) which is the first objective for this study. Besides that, it also implement to suggest recommendations to the underlying problems. The literature suggests that the factors that contribute to the acceptance of target audience to come to the library are relevant collections, strategic location, good personnel, suitable ambience and excellent services provided by the library. Participants were respondents from Universiti Teknologi MARA (UiTM) and Universiti Malaysia Sabah (UMS) who completed the 25-item of questionnaire for the collections, location, personnel, ambience and services provided variables. All the data and information gathered were coded, process and analyse by using Statistical Package for Social Science (SPSS) version 20.0 to produce a relevant and accurate result. From findings, descriptive statistics revealed that the personnel was the main contributor for the causes that could affect the target audience acceptance towards THMFSBRL. Correlation statistics in findings revealed that the target audience acceptance was associated significantly and strongly with services provided. Based on the findings, recommendations and suggestions for organization and future research are presented. 2014-12 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/50547/1/50547.pdf ID50547 Abdul Bakrin, Putri Najiehah (2014) A study on the target audience acceptance towards Tun Haji Mohd Fuad Stephens Borneo Research Library (THMFSBRL) / Putri Najiehah Abdul Bakrin. [Student Project] (Unpublished) |
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Collections University and college. Academic libraries Academic libraries The collections. The books Abdul Bakrin, Putri Najiehah A study on the target audience acceptance towards Tun Haji Mohd Fuad Stephens Borneo Research Library (THMFSBRL) / Putri Najiehah Abdul Bakrin |
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According to Sowole ( 1995), users are described as the reason for existence of the library. However, the existing libraries is meaningless if none of the users patronize the library. Therefore, this study seeks to identify the causes that contribute to the fluctuation number of visitors which could affect the target audience acceptance towards Tun Haji Mohd Fuad Stephens Borneo Research Library (THMFSBRL) which is the first objective for this study. Besides that, it also implement to suggest recommendations to the underlying problems. The literature suggests that the factors that contribute to the acceptance of target audience to come to the library are relevant collections, strategic location, good personnel, suitable ambience and excellent services provided by the library. Participants were respondents from Universiti Teknologi MARA (UiTM) and Universiti Malaysia Sabah (UMS) who completed the 25-item of questionnaire for the collections, location, personnel, ambience and services provided variables. All the data and information gathered were coded, process and analyse by
using Statistical Package for Social Science (SPSS) version 20.0 to produce a relevant and accurate result. From findings, descriptive statistics revealed that the personnel was the main contributor for the causes that could affect the target audience acceptance
towards THMFSBRL. Correlation statistics in findings revealed that the target audience acceptance was associated significantly and strongly with services provided. Based on the findings, recommendations and suggestions for organization and future research are presented. |
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Student Project |
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Abdul Bakrin, Putri Najiehah |
author_facet |
Abdul Bakrin, Putri Najiehah |
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Abdul Bakrin, Putri Najiehah |
title |
A study on the target audience acceptance towards Tun Haji Mohd Fuad Stephens Borneo Research Library (THMFSBRL) / Putri Najiehah Abdul Bakrin |
title_short |
A study on the target audience acceptance towards Tun Haji Mohd Fuad Stephens Borneo Research Library (THMFSBRL) / Putri Najiehah Abdul Bakrin |
title_full |
A study on the target audience acceptance towards Tun Haji Mohd Fuad Stephens Borneo Research Library (THMFSBRL) / Putri Najiehah Abdul Bakrin |
title_fullStr |
A study on the target audience acceptance towards Tun Haji Mohd Fuad Stephens Borneo Research Library (THMFSBRL) / Putri Najiehah Abdul Bakrin |
title_full_unstemmed |
A study on the target audience acceptance towards Tun Haji Mohd Fuad Stephens Borneo Research Library (THMFSBRL) / Putri Najiehah Abdul Bakrin |
title_sort |
study on the target audience acceptance towards tun haji mohd fuad stephens borneo research library (thmfsbrl) / putri najiehah abdul bakrin |
publishDate |
2014 |
url |
https://ir.uitm.edu.my/id/eprint/50547/1/50547.pdf https://ir.uitm.edu.my/id/eprint/50547/ |
_version_ |
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13.159267 |