Technology Entrepreneurship Project (ENT 600) : Under Armour / Muhammad Amirul Iqmal Azmi
This is an effort to understand how the ideas can be implemented. Every student at UiTM Perlis is required to complete a case study project as part of their studies. So, for this reason, I was given the opportunity to study Under Armour Company, a corporation that produces a product that we are pass...
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/50497/1/50497.pdf https://ir.uitm.edu.my/id/eprint/50497/ |
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| Summary: | This is an effort to understand how the ideas can be implemented. Every student at UiTM Perlis is required to complete a case study project as part of their studies. So, for this reason, I was given the opportunity to study Under Armour Company, a corporation that produces a product that we are passionate about. In this case study, I used SWOT analysis to examine the company's strengths, weaknesses, opportunities, and threats in the reality. Next, I researched Under Armour's product, which is primarily a common technology used by the company for its selected product, which is their football shoes. |
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