M-commerce success model / Zailani Abdullah and Md Yazid Mohd Saman

• Main Authors: Abdullah, Zailani, Mohd Saman, Md Yazid
• Format: Conference or Workshop Item
• Language: English
• Published: 2004
• Subjects: Electronic commerce; Mobile commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/50430/1/50430.PDF; https://ir.uitm.edu.my/id/eprint/50430/

Mobile Commerce or M-Commerce is a next generation of E-Commerce. It's a new trend and is expected to drive the future development of E-Commerce. M-Commerce is a unique business opportunity and having its own unique characteristics and functions. Thus, M-Commerce can be generally defined as a process of conducting commercial transactions via "mobile" telecommunication networks using mobile devices, There are several technologies that are associated with the emerging of M-Commerce such as network and service communication technologies. Both technologies have gone through many evolution phases in order to fit with M-Commerce requirements. In this paper, we discuss issues in M-Commerce technologies, associated models and propose a model for M-Commerce called M-Commerce Success Model.