Relocation of Air Asia services at KKIA : impact on customer satisfaction / Muhammad Nazmie Mat Nasir and Falnidah Jabin
Low cost carriers have become dominant players in the airlines industry in the recent years. Air Asia Malaysia has made a remarkable revolution in the air travel with rapidly increasing growth over the years. The most concern of any airlines corporation would always be the fulfilling the customer...
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| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/50395/1/50395.pdf https://ir.uitm.edu.my/id/eprint/50395/ |
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| Summary: | Low cost carriers have become dominant players in the airlines industry in the recent
years. Air Asia Malaysia has made a remarkable revolution in the air travel with
rapidly increasing growth over the years. The most concern of any airlines
corporation would always be the fulfilling the customers' needs by providing benefits
and services top of its class. Service quality remains essential in reflecting sales
profitability and sustainability of the firm. In December 2015, Air Asia started their
operation at the new Terminal which is Terminal 1 KKIA. This creates an attention for
us to investigate the impact of this relocation to the customer satisfaction as they are
several issues arise because of this relocation. Hence, this study aims to determine
the significance of contributing factors which is price, road congestion and service
quality towards customer satisfaction of Air Asia at the new Terminal. |
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