Case Study : Company Mamasab International Sdn Bhd / Nurul Aisya Fatiera Mohd Zaki

• Main Author: Mohd Zaki, Nurul Aisya Fatiera
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Small business. Medium-sized business; Business education; Success in business. Performance; Business communication. Including business report writing, business correspondence
• Online Access: https://ir.uitm.edu.my/id/eprint/50208/1/50208.pdf; https://ir.uitm.edu.my/id/eprint/50208/

The company was registered with the Companies Commission of Malaysia (SSM) in 2016 as a sole proprietorship company. On 27 January 2017, we changed the name to Sabrina Bakery Sdn. Bhd. On 25 September 2019, again on the future proofing factor their changed the name to Mamasab International Sdn. Bhd. with the aim of expanding the wing to the world. The company's initial operations focused solely on cake and biscuit-based products. Mamasab's first branch was opened in Taman Sri Manja, Petaling Jaya and followed by other branches including outside Selangor such as Kuantan, Pahang and Johor Bahru. The development of Mamasab International Sdn. Bhd. is arguably exponential. Within 2 years, their have opened 2 factories and 5 branches. The demand for our products was so high that the sales record hit thousands of cakes in one day. Our company's current capacity is still not able to accommodate the demand from our customers throughout Malaysia.