A study on effective management practices to overcome management challenges faced by homestay operators in West Coast area in Sabah / Paul Canigea Pungut

• Main Author: Pungut, Paul Canigea
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Travel and the state. Tourism; Social aspects. Social marketing; Market segmentation. Target marketing; By product, profession, service, or industry,; The house. Including arrangement, care, servants
• Online Access: https://ir.uitm.edu.my/id/eprint/50123/1/50123.pdf; https://ir.uitm.edu.my/id/eprint/50123/

In Sabah, homestay programme had been one of the community's sources of income. Almost all area in Sabah are participated in this programme, not even rural area, but also the urban area where providing a place to stay that most likely cheaper than the ordinary hotels and motels. Therefore, further study must be conduct because there is still few previous study that focuses on problem faces by this homestay operator in Sabah. however there is still few homestay that being recorded in the list, that most likely the previous study only focuses on the popular homestay Kalsom, (2002); Nor Ashikin & Kalsom, (2011); Ibrahim, (2004) in Sabah especially. This study conducted to find the effective management practices that can improve homestay program in Sabah. The finding shows result for effective management practices to overcome management challenges faced by homestay operators in West Coast area in Sabah.