90’s Icecream / Nazlin Umairah Nazrullizam ... [et al.]

• Main Authors: Nazrullizam, Nazlin Umairah, Zainuddin, Nur Syahdah Wafaa, Ismail, Najjua Atika, Abdul Hisam, Siti Noordania
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: HF Commerce; Business education; Business. Business enterprises. General works, treatises, and textbooks; Business communication. Including business report writing, business correspondence; English language
• Online Access: https://ir.uitm.edu.my/id/eprint/49958/1/49958.pdf; https://ir.uitm.edu.my/id/eprint/49958/

This business is established by five (5) dedicated and ambitious individuals which hold important positions consist of General Manager, Administration Manager, Marketing Manager, Operational Manager and Financial Manager. The business modal is amounted to RM where the total contribution is from various resources that is loan approved by local bank which is RM and RM contribution from each members. A comprehensive and rather well thought of analysis has been carried out to ensure that our product is of high quality and provide diverse offerings to our targeted customers. With innovative and modern ideas as core aspect in our business, we have anticipated to increase sales in the first year of our operation with more than hundreds of orders from various sectors. Additionally, ice cream in plastic tube is already gaining popularity in our country. Moreover, the location of our premise is highly desirable and strategic as it is located at the center of the only downtown area in Seremban, Negeri Sembilan. Within this area that is accessible to the rural community in Bandar Baru Nilai, it is undeniably much more convenient for us to advertise or carried out our extensive marketing plan to commercialize our product among the people in Seremban. Our potential customer is targeted from either a range of local people. Despite our company’s decision to produce an ice cream in plastic tube due to our innovative ideas to imply modern element to it, we believed that with the various flavours of local favorite fruits and the innovation of the flavours can attract so many customers. We also make a creative design from the normal plastic tube. We are expecting that our business will developed more in upcoming future as with our innovation on the existing ice cream in plastic tube, the demand for it not only will appeal to individual but also became a necessity to big companies that wanted to cooperating or promoting our business. This prospect will bring more advantages for us in terms of profitability and stability in the long run.