The relationship between service quality (SERVQUAL) and customer satisfaction towards unsought product: a case study of Icon Future Home / Nur Nadia Nazeera Ahmad Subki

• Main Author: Ahmad Subki, Nur Nadia Nazeera
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/49872/1/49872.pdf; https://ir.uitm.edu.my/id/eprint/49872/

The purpose of this study is to examine the relationship between of services quality and customer satisfaction offered in Icon-Future Home. Service quality is one of image that company need to take an extra attention. Icon-Future Home is a company that only operate within 1 year. Problem with custom...