ENT 530 Social Media Portfolio: Obses Cosmetics / Roszaifa Kamar

• Main Author: Kamar, Roszaifa
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Miscellaneous organic chemical industries
• Online Access: https://ir.uitm.edu.my/id/eprint/49817/1/49817.pdf; https://ir.uitm.edu.my/id/eprint/49817/

We are Obsess Cosmetics based in Jerantut, Pahang. Our mission is to develop and sell simple, fast and beautiful makeup to our customers. From the stage of development, from the packaging, to the materials used, to the finished product. We want to make our customers feel beautiful and unique, as obsess cosmetics and our product line will reflect this. Our unique and different company names reflect that every customer who uses our cosmetics will "obsess" and want to buy it again. Our target customers are anyone who wears makeup, especially women. We will further divide our market into the age range of 25 years to 40 years. We will target this first because we feel it is an effective base for launch. We believe and trust different lines to attract a variety of personalities, generations, and purposes. We believe and trust different lines to attract a variety of personalities, generations, and purposes.