ENT 530 Social Media Portfolio: FR Scarves / Nur Athirah Iylia Norhakimi

• Main Author: Norhakimi, Nur Athirah Iylia
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion; Dress accessories
• Online Access: https://ir.uitm.edu.my/id/eprint/49741/1/49741.pdf; https://ir.uitm.edu.my/id/eprint/49741/

Frscraves_Perak is a trademark for our FRSCRAVES. The main objective that is to make good hijab that suitable and comfort for our customer. Our business started on November 2019. The purpose of this business was created to meet the demands of customers who want hijab consisting of ‘tudung shawls’ and ‘tudung bawal’ and importantly comfortable. FRSCRAVES with a variety of colors that stand out, it is suitable as a gift or souvenir for loved ones. Thus, the variety of color variations has made FRSCRAVES is the main choice by customers. At the same time, FRSCRAVES is always optimistic in ensuring that this business is constantly growing and has its own class without matching any brand. Besides that , FRSCARVES also aims to be able to become a hijab as brand known and to create its own unique In this business as well, I offer a very worthwhile price and affordable for various walks of life. The use of high quality and comfortable material is a priority for FRSCRAVES. In the marketing department, FRSCARVES has prepared a catalog equipped with a picture of hijab consisting of ‘tudung shawls’ and ‘tudung bawal’ and put a worthwhile price Therefore, to grow this business I also have created a Facebook through social media and learned to post in the Facebook. This services currently using by teaser , soft sell, and hard sell as sale posting in Facebook to promote our services.