The effectiveness of corporate social responsibilty towards towards NUREN Group, a Start-up company / Noor Fadzlina Zulkifli

• Main Author: Zulkifli, Noor Fadzlina
• Format: Monograph
• Language: English
• Published: Bachelor of Business Administrations (HONS) Marketing 2018
• Subjects: Planning. Business planning. Strategic planning; Social responsibility of business. Social entrepreneurship
• Online Access: https://ir.uitm.edu.my/id/eprint/49700/1/49700.pdf; https://ir.uitm.edu.my/id/eprint/49700/

Kuala Lumpur is one of the city in the world where it's a suitable place for entrepreneurs to start a new business as the scene are more well-built than it's ever seen. Malaysian start-up ecosystem has produce a great number of amazing start-ups, referring to 2016 statistics, the investments were up to US$I .45 billion (MYR6.5 billion) it's almost double the investment in 2006 where start-up scene is growing at an intense pace (Malaysia's Security Commission Annual Report, 2016). Start-up companies is the act or an instance of setting in operation or motion or a fledging business enterprise (Merriam-Webster dictionary, n.d.) but according to the (The American Heritage Dictionary, n.d.) start-up means a business or undertaking that has recently begun operation where it grew from a tiny start-up to a large corporation. The company may have something to sell in a large market or it also can be defined as the company either just need to have their own market where they able to reach and serve all those within the market. Furthermore, The European Commission (2002) indicates that small business is those companies with fewer than fifty employees.