ENT 530 Social Media Portfolio: Preloved Aida / Siti Syuhaidah Abdul Halim

• Main Author: Abdul Halim, Siti Syuhaidah
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Dressmaking and women's tailoring. Fashion; Dress accessories
• Online Access: https://ir.uitm.edu.my/id/eprint/49374/1/49374.pdf; https://ir.uitm.edu.my/id/eprint/49374/

In this assignment, we are assigned to create Facebook page for online marketing campaign. We need to address the content of teaser post, copywriting of hard sell and soft sell in this portfolio. We also need to register in Go-Ecommerce system in order to get access to online module by MDEC. Facebook is a social media that most people have an account regardless ethnicity, race, age and religious. The purpose of Facebook not only help people to keep connect, but it also helps people to grow their business. A Facebook Business Page is a free opportunity for businesses to increase brand awareness and generate sales on Facebook. Therefore, this is the best platform for us to learn and expand our business strategies with this assignment. Firstly, we need to post a teaser before revealing our product. It is the first step in order to attract more customers to like our page. The purpose of teaser is to introduce new product or re-introduce existing product in the business. This is to create curiosity among our target customers. We need to post at least 7 teasers in the form of video and photo. Next, we need to post soft sell with minimum 16 is post. Soft sell is an advertisement that uses more subtle, casual or friendly message or in other word is sell in quiet. The concept is to sell products or services not too noticeable by include title, introduction, storytelling and calling to action. By creating a storytelling, we can build our customer trust. Soft sell is very important to make our trust our credibility and our products. Lastly, we need to post minimum 16 posts of hard sell. It is an aggressive strategy to get customers to buy our products or services. It is more direct and opposed to a soft sell. Hard sell is the time to reveal and force our customer to buy our products. We must use AIDCA hard sell technique where A stands for attention, I stands for interest, D stands for desire, C stands for conviction and A stands for action. The concept of hard sell is to make sure our target customer delivers our message.