ENT 530 Social Media Portfolio: Kyujoshop / Nurul Iffah Ridzuan

• Main Author: Ridzuan, Nurul Iffah
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Dressmaking and women's tailoring. Fashion; Dress accessories
• Online Access: https://ir.uitm.edu.my/id/eprint/49242/1/49242.pdf; https://ir.uitm.edu.my/id/eprint/49242/

Kyujoshop has started business operations on 8 July 2020. Kyujoshop was established and ventured into the garment industry which sells hijabs and also became a dropship to herliche.my. This company sells hijabs at reasonable prices and shariah compliant. Herlich.my was founded by a student who originally wanted to venture into business to fund his tuition fees. This has helped many other students out there to become agents or dropship to get business products. I became one of her dropship to earn extra money. My target market is focused on students close to me and those with medium and high incomes. To market my product, I have used some marketing strategies. Among them are the product manufacturing process, online ordering and simple and attractive packaging. The lesson that I can learn are fashion industry a great deal to involve and gain opportunity at the same time learn from the unique challenges.