Fundamentals of Entrepreneurship (ENT 300) : Case study Yahaira - Muslimah's Boutique / Manisah Ibrahim … [et al.]

• Main Authors: Ibrahim, Manisah, Fauzi, Norfaziela, Abang Mohammad, Dayang Faiqah Syazana
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: Entrepreneurship. Risk and uncertainty; Marketing; Banking
• Online Access: https://ir.uitm.edu.my/id/eprint/49201/1/49201.pdf; https://ir.uitm.edu.my/id/eprint/49201/

In this summary, we are going to write the key points, findings and identified the business opportunity on the company that we have chosen which is Yahaira that is located in Kota Samarahan that have large amount of populations which is 250,622 peoples. Yahaira is the muslimah's boutique that creates an environment for people of that area to achieves their fashion goals. They have 2 branches in Kota Samarahan. We will identify the background of this boutique, the product or services of the boutique provided, operational strategy and their financial achievements. We also will identify the problem or issue that the boutique are faced. We also have to analyze the company using SWOT analysis which is strength, weaknesses, opportunity and treat. We also will give some recommendation to the boutique for their future use.