ENT 530 Social Media Portfolio: NZR Choco / Nurnathasya Zulkipri

• Main Author: Zulkipri, Nurnathasya
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Confectionery
• Online Access: http://ir.uitm.edu.my/id/eprint/49153/1/49153.pdf; http://ir.uitm.edu.my/id/eprint/49153/

This report explains and informs the user about my product and business especially online business. The content in this report includes the introduction of the company, mission and vision, description of the products and price list of the product. This assignment required us as a student to do an online promotion in Facebook (FB). We need to create a Facebook Page in order to make this assignment to be completed successfully. The other contents and elements that need to be included in this social media portfolio are teaser posts before our products are released, hard sell posts, soft sell posts, the number of likes that we get from our Facebook Page and the frequency of posting for the last three months. Besides, we also need to register in the Go-Ecommerce and is required to fill up all the personal details and the business details. The name of my Facebook (FB) Page is NZR Choco. The products that I promote and sell are Chococrispy and Chocokies. This means that I involved in the food and beverage category. Food products nowadays is very famous and many of the entrepreneurs are successful in their business. The products have slowly been recognised in the market and continue to increase in sales for a few years. Finally, I will share and show how NZR Choco operates and handles its business. Thus, I also will share how the distributions of orders from the customers have been made, especially during the Movement Control Order (MCO). Other than that, I will show how to handle and manage the online business through Facebook especially to those who are new to this platform. Facebook is a platform that involves worldwide inside and outside the country. So, the number of individuals involved in Facebook is more than other platforms.