ENT 530 Social Media Portfolio: Krunchyzz / Muhammad Nazrul Hakimi Azmi

• Main Author: Azmi, Muhammad Nazrul Hakimi
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Cooking
• Online Access: http://ir.uitm.edu.my/id/eprint/49143/1/49143.pdf; http://ir.uitm.edu.my/id/eprint/49143/

Krunchyzz is a business run by Muhammad Nazrul Hakimi bin Azmi. It operates in the rural area in Sungai Besar, Selangor. Snacks manufacturing was its main activity. Their products are still new in the market and initially, they didn't have potency to compete with the same products produced by its competitors. Besides, it does not have any sophisticated machineries to ensure the massive production of its products. However, Krunchyzz will ensure that the quality and hygiene of its products can be preserved. Krunchyzz have introduced few snacks and they will produce another products after providing suggestions from their potential customers. Krunchyzz also have create its own official Facebook page to promote their products and run their effective marketing strategies. It believes that through that platform, it can attract more customers regardless of ages and races. It is because there are many types or categories of people those are using Facebook in their daily life.