ENT 530 Social Media Portfolio: Popcorn Licious / Muhammad Zafran Zainudin

• Main Author: Zainudin, Muhammad Zafran
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Confectionery
• Online Access: http://ir.uitm.edu.my/id/eprint/49140/1/49140.pdf; http://ir.uitm.edu.my/id/eprint/49140/

Popcorn Licious is a business which focusing on selling instant snack which is popcorn. Popcorn is a variety of popcorn kernel which expands and puffs up when heated. The demand for popcorn in Malaysia are increasing day by day. To fulfil the demand in Malaysia, I've decided to create a business 'Popcorn Licious' to supply popcorn Malaysian's demand. Popcorn Licious was established on October 2020 at Klang, Selangor. We are mainly targeting people who live around Selangor from the age of 16 - 39 years old. Especially office workers, university students and home workers. We are focusing on online platform to reach to our potential customers. Popcorn Licious use Facebook as our main platform to post our teasers, hardsells and softsells. Our vission is to be one of the big players of snack industry in Malaysia.