Hub Warong Rider / Norhasnini Mohamad

• Main Author: Mohamad, Norhasnini
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Small business. Medium-sized business; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/48910/1/48910.pdf; https://ir.uitm.edu.my/id/eprint/48910/

Warong Rider, a new delivery platform launched in November 2020, is trying to lend a helping hand to the small-scale players by charging relatively reasonable rates for their delivery services, thus creating a win-win situation for both consumers and traders. Warong Rider is an initiative by SME Corp Malaysia is an agency under the Ministry of Entrepreneur Development and Cooperatives through its Micro Connector Programme, and it is being implemented in partnership with the Federation of Hawkers and Petty Traders Associations of Malaysia to cater to the delivery needs of hawkers and petty businesses nationwide. The new platform charges RM2 for the first kilometre and 80 sen for each subsequent kilometre. Currently, Warung Rider has more than 300 riders operating in Selangor and Kuala Lumpur. It has also started operating in Perak, Johor, Selangor and Melaka and is targeting 11,000 riders nationwide by the end of this year. Under its first phase, Warong Rider chief executive officer Mohd Nadzri Kamarulzaman said Warong Rider targets to have 20 riders in each Parliamentary constituency who will help to facilitate the delivery requirements of the local hawkers and traders, regardless of whether they are formal or informal. Besides food and beverages, Warong Rider also delivers parcels and documents. Its mobile application also allows its clients to purchase groceries and pharmaceutical products online.