ENT 530 Social Media Portfolio: Well Cushy Bedsheet / Nurasyikin Ameruddin

• Main Author: Ameruddin, Nurasyikin
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; The house. Including arrangement, care, servants
• Online Access: http://ir.uitm.edu.my/id/eprint/48717/1/48717.pdf; http://ir.uitm.edu.my/id/eprint/48717/

Well Cushy Bedsheet is the company’s name which I think is relatable with the bedsheet itself. I want everyone to feel this cotton bedsheet that will give them the best sleep ever. It has a variety of design and collection for people to choose. They could get the bedsheet with an affordable price with a premium feeling. The reason I choose this company because since MCO happens, people tend to spend their time at home and their bed. So I want people to feel happy with their purchases of this products. Our target customers are from kids to adult because the design is not specific to only one certain ages. Since I am the authorized agent of Abellona.co, I will be using online platform such as Facebook and Instagram to attract my audience. They are currently expanding their sales by producing more design. They are also offering so many discounts to attract customers. Therefore, Well Cushy Bedsheet is a good marketable products of choice that could be more expanded to many people as the business keeps growing.