ENT 530 Social Media Portfolio: Tehmommis Chocojar / Nur Fatihah Naradin

• Main Author: Naradin, Nur Fatihah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Confectionery
• Online Access: http://ir.uitm.edu.my/id/eprint/48716/1/48716.pdf; http://ir.uitm.edu.my/id/eprint/48716/

TehMommis Chocojar offers a dessert product for customers especially customers who love to eat chocolate. Chocojar is a mixed of cereal and premium chocolate together in a jar. TehMommis is an agent who get stock of Chocojar from the stockiest of Mommis Chocojar. TehMommis customers is focused on all young people from age 6 and above who can eat something sweet. However, we are likely to more focused on a group of student and other people who need something sweet to eat when the need to boost up their mood. We provided a delivery service to across Kuala Lumpur and Selangor areas with a certain charge. We also provide post service to other states in Malaysia by using J&T and Pos Laju courier to customers who want to get our product. TehMommis marketing strategy is by providing different kind of promotions to our customers. For example, buy 2 Free 1 on a certain day and get a free delivery service if customers purchase our set box. This promotion was an excellent strategy to gain more customers.