ENT 530 Social Media Portfolio: Cadarmurah.btho / Azila Fazrina Mohd Norzam

• Main Author: Mohd Norzam, Azila Fazrina
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; The house. Including arrangement, care, servants
• Online Access: http://ir.uitm.edu.my/id/eprint/48715/1/48715.pdf; http://ir.uitm.edu.my/id/eprint/48715/

CadarMurah.BTHO is a bedsheet dropshipping company. It offers pattern and plain types of bedsheets with various delightful designs and colours to customers. By using social media platform such as Facebook to market our product, it can help our business to grow as many people use and spend more time on social media nowadays. Besides, the Facebook platform is convenient for us to use. It is also a mobile-friendly application. Moreover, marketing on social media plays an important role for online sellers to raise their product awareness. Therefore, we need to use the right copywriting as it can attract and gain potential customers. This is because interesting copywriting can attract people to continue reading our posts. Apart from that, to build trust among customers, we need to actively post hard sell and soft sell on our Facebook page. This marketing strategy can enhance the engagement with followers also can expand our targeted audience. Last but not least, social media marketing is a powerful advertisement for businesses. By uploading text, images, videos, and much more content can increase the engagement with the audience. We also can interact with them and therefore, it helps to build brand awareness. From this, our business will continue to sustain.