Case Study : Fashionvalet Sdn.Bhd / Nurfatihah Anis Mat Junoh

• Main Author: Mat Junoh, Nurfatihah Anis
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Beauty, Personal; Costume. Dress. Fashion; Business education; Business communication. Including business report writing, business correspondence
• Online Access: https://ir.uitm.edu.my/id/eprint/48683/1/48683.pdf; https://ir.uitm.edu.my/id/eprint/48683/

As a student in UiTM Kota Bharu, I got the opportunity to explore the entrepreneurship industry and learn how the real business world works. In this case study specially focused on analyze the strategic implementation of FashionValet as an online fashion enterprise. This company was founded by Fadzaruddin Anuar Shah and Vivy Sofiana Yusof, a husband and wife team who will be discussed in greater detail later in the report. I also able to use SWOT analysis to assess the company's strengths, weaknesses, opportunities, and risks. As a result, i investigated and discovered the company's problem and solution.