Case Study : Mudim / Siti Zahidah Rashidi

• Main Author: Rashidi, Siti Zahidah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business education; Success in business. Performance; Business communication. Including business report writing, business correspondence
• Online Access: https://ir.uitm.edu.my/id/eprint/48681/1/48681.pdf; https://ir.uitm.edu.my/id/eprint/48681/

Despite Shaarani’s efforts in positioning MUDIM as one of the successful Small and Medium Enterprises (SMEs) in Malaysia, his mind was not at peace. He visualized many business opportunities and risks involved in managing MUDIM, such as sluggish economic environment in Malaysia, turbulent market dem...