ENT 530 Social Media Portfolio: Starmin Topokki / Siti Nur Aishah Safaruddin

• Main Author: Safaruddin, Siti Nur Aishah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Cooking
• Online Access: http://ir.uitm.edu.my/id/eprint/48673/1/48673.pdf; http://ir.uitm.edu.my/id/eprint/48673/

My online store is Starmin Topokki on Facebook is selling a Korean snack, topokki. Starmin targeting teens and adults who searching for a Korean snack. They're tempted to eat because they're watching a lot of Korean drama. It is also suitable for young children to eat because our topokki is not too spicy. I have decided to sell a topokki to people in Malaysia, particularly Muslims, because we should eat Halal food. That's why I chose to sell topokki because today we can see people interested in watching Korean drama or movies. Korean drama often shows their food, so people are tempted to eat. Which makes me believe that our goods can be sold to teens and adults. Starmin Topokki was founded on 9 August 2020 by Siti Nur Aishah, the owner of the store, and my company is only available online. I'm using the social media on the Facebook page as my forum to sell my goods. Customers can contact us by calling 011-26143358. I'm doing a business that sells a Korean snack that's Topokki. Starmin Topokki is a dropship of Chingu Topokki. The cost to enter the drop is free and to be one of the dropship is that I only advertise or sell the product without getting a stock in hand. We don't have to do the postage, any agent or headquarters who handle the postage.