ENT 530 Social Media Portfolio: Bossybeauties / Nurul Airah Rosly

• Main Author: Rosly, Nurul Airah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice
• Online Access: http://ir.uitm.edu.my/id/eprint/48575/1/48575.pdf; http://ir.uitm.edu.my/id/eprint/48575/

In this semester and as a student in UiTM Puncak Alam everyone in Entrepreneurship subject have to choose to sells through online. No matter the product is their own product or maybe as a dropship or agent from other brand. For this report, the purpose is to see how students creativity to delivered their product through online. Facebook is a platform that has been choose for us as a student to promote our product for this report. Facebook is one of the best social media platform. The population of people using Facebook also high which is more than one billion people that are active on using Facebook. In Malaysia also there are many people using this social media as a platform for them to start a business because on Facebook all range of ages used nowadays. In term of sell a product through social media platform. There is two way to promote our product which is by soft sells and hard sells. One of the good brands must provide a teaser when they want to introduce new product. Facebook also has a lot of function that helps a business to grow better. One of the benefits of Facebook is it has an advertising which called as Facebook ads to boost the business wider and not only can focus in Malaysia but also can focus to the worldwide. As a user or a business they can choose who is their target market to boost their product. Their target market also can be choose by age, area and also gender. So that a business will save their money to focus only who is suitable for their product such as skincare can be focus on women and adult.