Case Study : Al-Haura Arabic Kopitiam / Amar Iskandar Anuar

• Main Author: Anuar, Amar Iskandar
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Success in business. Performance; Business communication. Including business report writing, business correspondence; Restaurants, cafeterias, tearooms, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/48542/1/48542.pdf; https://ir.uitm.edu.my/id/eprint/48542/

This paper focuses on a case study for a famous Nasi Arab Restaurant in Kedah, Al-Haura Arabic Kopitiam located at 32-32B, Lorong BLM 1/4, Bandar Laguna Merbok, 08000 Sungai Petani, Kedah. Therefore, for the purpose of my project report, I held an interview session on 3/5/2021 with restaurant’s owner through telephone called and general business -related information has been collected. I study the business background, organizational structure, and products and services offered who are involved in this business. I also study common business, marketing and operational strategies promote these business services. In this case study, I also studied and analyzed the state of strengths, weaknesses, opportunities, and threats that can aid the business strategy development by using SWOT analysis. SWOT analysis is used because it helps focusing the business activities inwards areas where the company is strong and where the greatest opportunities lie. So, I can tell and find solutions to overcome every problem facing the company. Besides, this alternative solution can be practiced by the owner for the advancement of the business.