ENT 530 Social Media Portfolio: Aefosi / Nur Aina Yasmin Mohd Afanizam

• Main Author: Mohd Afanizam, Nur Aina Yasmin
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Nonmetallic materials; Epoxy resins
• Online Access: http://ir.uitm.edu.my/id/eprint/48534/1/48534.pdf; http://ir.uitm.edu.my/id/eprint/48534/

Epoxy resins are a resin and hardener component two-component method. A chemical reaction happens by the combining of all materials such that the liquid resin eventually hardens into a rigid plastic. The outcome is a beautiful, clear surface. AEFOSI Resin provides assorted handmade resin epoxy art products for our customers. Our business offer affordable customize resin products to our beloved customers by giving them a different packages with different range of prices. Also, we served our customers with a free of charge consultation for them before proceeding on colors, charms and any extra accessories according to suitability of their choice of product. Our target customer is a group of people who are looking for a gift specially made of resin at low cost and need options with different types and looks that are customizable for them to choose in order to meet their own preferences. AEFOSI Resin is also targeted at collectors who enjoy custom items that want abnormality and that are fun to preserve. AEFOSI Resin also have registered our business for go e-commerce registration online to confirm our business activities on September 2020. We do not target any specific area because our customers can be from anywhere as long as they are seeking for this type of gift made of resin. Our business are also available online which is very convenient and easy to deal with together we do not require to have a face-to-face discussion if it is not needed for them. The marketing strategy that is used by AEFOSI Resin is the lists prices is provided for every products and any extra accessories needed. Since we made assorted handmade products, price are available for negotiable and will perfectly done according to their wants. This strategy will attract customers as we are very concern and prioritize the value of the customer’s needs and wants. At the moment, AEFOSI Resin is owned and beautifully made with love by Nur Aina Yasmin Bt Mohd Afanizam. Besides that, we use social media platform such as Facebook page to give awareness together in promoting our products and service to gain the attention of crowds who might potentially be our customer. Therefore, we post our teaser, soft sell and hard sell as our sale postings on our official Facebook page at https://www.facebook.com/resinbyaefosi to promote our product and services.