ENT 530 Social Media Portfolio: Mawaddah Izzati / Nurin Athirah Jamal

• Main Author: Jamal, Nurin Athirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Clothing manufacture
• Online Access: http://ir.uitm.edu.my/id/eprint/48477/1/48477.pdf; http://ir.uitm.edu.my/id/eprint/48477/

Mawaddah Izzati Sdn Bhd is a company founded in 2016 and is based in Selangor, Malaysia. Mawaddah Izzati Boutique was officially launched in May 2017. Previously was known as Mawaddah Izzati Enterprise (2014) as an online based business. The founder Nurul Izzati Ab Rahman is the icon for MI who loves fashion with her own style which the fashion is Shariah compliance based. Currently, MI runs together with co-founder which is Mr Ahmad Firdaus Amir. It is located at Seksyen 9, 43650 Bandar Baru Bangi, Seksyen 9, 43650 Bandar Baru Bangi, Selangor. Mawaddah Izzati (MI) provides a collection for Muslimah clothing that is suitable to be styled anywhere but still retains the characteristics of a beautiful and modest Muslim. Mawaddah Izzati (MI) also stressed that 'there is nothing wrong with fashion' however, the fashion must comply with Shariah dress in Islam. Their tagline is "the beauty within modesty". MI offers an opportunity for Muslimah to be fashionable yet remain modest and elegant. They believe that quality should not be compromised and therefore promise that all our products are tailored from luxurious, high-quality fabrics and sewn with great care and high-end tailoring. MI also known as online business where they are using some medium such as Instagram, Facebook and Twitter. MI also have their own business website which is http://mawaddahizzati.com/. From here, the customers will know all the updates about their products like the price, types of products and many more. Mawaddah Izzati (MI) have decide to not only sale the hijab only. They also have producing variety of products such as Muslimah clothing, hijab and accessories. The latest clothing that MI have release is ROSÉ. ROSÉ is Muslimah blouse with loose straight cut cutting blouse and this blouse also nursing friendly and Wudhu friendly. ROSÉ blouse is RM 89. Next, for the latest hijab that MI release is AKARI. The price for AKARI is RM 49 with 14 beautiful colours that able to attract the attention of many people. Lastly, the accessories that they produce is Purdah that can matching with Hijab collection such as Bawal Aulia and Akari which costs RM10. Since Covid-19 waves is not settle yet, they also produce a washable mask which is called as Rauda Mask with the price only for RM 20. On promoting MI business as their dropship, I have followed the steps on promoting the products by using online platform like Facebook. The steps that I have used are making some teaser and also promote the product through hard sell and soft sell.