ENT 530 Social Media Portfolio: Salznie Collection / Nurul Yasmin Azni

• Main Author: Azni, Nurul Yasmin
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Clothing manufacture
• Online Access: http://ir.uitm.edu.my/id/eprint/48356/1/48356.pdf; http://ir.uitm.edu.my/id/eprint/48356/

Salznie Collection provides customer with fabric or commonly known as ‘kain pasang’ by the community. Next, our business offer various materials and design of fabric that can cater to different type of people. Furthermore, our product price range is affordable enough and can be afford by almost everyone. Besides, we do not just sell and put our product in the eye of public every single time we also ensure that we give the customers enough tips and information related to the caring instruction, usage of the fabric, the fabric type benefits and many more. Apart from that, our target audience is for a woman with career in government sector who needs to dress up modest and formal each day at work. We also targeted government sectors workers looking to make a new uniform traditional attire. Next, we also target a woman who might want to attend a special occasion and interested to buy fabric to make attire for that occasion. To conclude, not to forget we do target a mother with a child who wants to make an attire with similar fabric with their daughter so they can be match together. Furthermore, our marketing strategy is mostly an online base by using social media like Facebook. We posted our products alongside its price and its features or benefits to give a reason for customer to purchase them. Feedback from other customer would also be share in order to provide some sort of guarantee for a potential customers. By providing customers with enough guidelines and assist them with their needs of information this will ensure to attract customers. Salznie Collection is currently owned by Yasmin and operated along with her other staff that assign in department known as marketing, financial, packaging and delivery. To conclude, we will make sure to use an online platform thoroughly in promoting our business in order to gain customers satisfaction and be able to generate profit for our company.