Technology Entrepreneurship Project (ENT 600) : Xiaomi / Nor Aini Che Mahader

• Main Author: Che Mahader, Nor Aini
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business. Business enterprises. General works, treatises, and textbooks; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/48318/1/48318.pdf; https://ir.uitm.edu.my/id/eprint/48318/

Xiaomi is a company that produces variety types of product. Xiaomi company makes and invests in smartphones, mobile apps, laptops, home appliances, bags, shoes, consumer electronics any other product. In addition, Xiaomi was founded in 2010 by serial entrepreneur Lei Jun, who believes that high-quality technology doesn’t need to cost a fortune. It is located at Beijing, China. One of the products produces by Xiaomi company is Mi True Wireless earphone 2. Earphone is an electrical device worn on the ear to receive radio or telephone communications or to listen to a radio, MP3 player, etc. There are various of earphone produces by Xiaomi company such as Mi True Wireless Earphones Lite, Mi True Wireless Earbuds Basic 2, Mi Capsule Earphones, Mi In-Ear Headphones Pro and Xiaomi Mi True Wireless Earphones 2. The objective of this study is to analyse the problem that Xiaomi company faced and provide better solutions to overcome the problems and to suggest a recommendation to the company in order to improve their company in the future. After doing company analysis, there are several problems founded about the Xiaomi Mi True Wireless Earphones 2. The problem are the Xiaomi Mi True Wireless Earphones 2 still does not provide automatic charge wireless, 4 hours of battery life is middling, uninspired design. The first alternative is provided automatic charge wireless. Second, improve quality or types of battery and lastly, upgrade to be waterproof design. Thus, this study come out with recommendation to choose one of the alternatives. This study suggested to choose upgrade to be waterproof design. This is because this makes these earphones more durable to use when hot, rainy or in water. So, it fair all users can use at all place their like.