ENT 530 Social Media Portfolio: Monstr Dessert / Nur Eliani Mohd Efendy

• Main Author: Mohd Efendy, Nur Eliani
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Baking. Confectionery
• Online Access: http://ir.uitm.edu.my/id/eprint/48307/1/48307.pdf; http://ir.uitm.edu.my/id/eprint/48307/

MONSTR, formerly known as Brownies Monster founded in 2017 is a brand under MONSTR CONFECTIONERY SDN BHD. MONSTR gained its name after a successful product Brownies Monster which leads to the production of other successful products. After receiving such great success from its product, the company de...