ENT 530 Social Media Portfolio: Golden Brownies / Muhammad Saiful Abdul Karim

• Main Author: Abdul Karim, Muhammad Saiful
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Baking. Confectionery
• Online Access: http://ir.uitm.edu.my/id/eprint/48237/1/48237.pdf; http://ir.uitm.edu.my/id/eprint/48237/

Golden Brownies is an online dessert shop with a delivery service to send the product to the customer. The brownies are sold at an affordable price and with a few types of orders desired by the customers. Our target audiences are dessert lovers and those who want brownies to be served as a dessert for an event. Golden Brownies commenced the business on 1st December 2020 with the Grand Opening Sale to attract public awareness about our existence as an online dessert shop. Our services area is around a 10km radius from the area of Alam Megah and Putra Heights. All the transaction of ordering and payment will be done online without face to face except the one that chooses a deposit option. Golden Brownies is owned by Muhammad Saiful bin Abdul Karim with the help of parttime staff to run the business. We use Facebook Page as a medium to advertise our product to get the attention of the public. We use a variety of marketing strategies on the Facebook Page to gain the customer's attention with teaser posts, hard-sell posts, and soft sell. There are also a few occasion sales are offered to the customer such as Grand Opening Sale, 12.12 Sale, Christmas Sale, and 2021 New Sale. There are also a few recipes of brownies that are shared on the page to give some idea to the public how to serve brownies in a diverse way. There is also customer feedback on the brownies they purchase before and the open order for the customers to make the order for the brownies.